Experience Optimization
Gone are the days when you just rely on one type of data, or a pattern or heuristics. With Big Data and advancement in CX analytics "triaging the data" is important for making sound business decisions.
Voice of Customer Data
Attitudinal data (what consumers are "thinking and how they are feeling" about your digital product) can provide $$ making insights.
Listening to your consumers on a daily basis is very important. There are two types of feedback consumer can provide on your digital property.
1. Opt-in Feedback and
2. Random Sample Measurement
We can help you strategize what tools to use and how to collect and utilize this type of data to shape-up product roadmaps and future enhancements.
Web Analytics
Behavioral data (what consumers are actually "doing" on your digital product) can quantify your VOC data and show bottom-line impact and determine trends.
We can help you what type of data to gather from the Analytics systems and how to use it conjunction with other CX data making solid business and design recommendations.
We are versed with tools like Google Analytics, Adobe Analytics, Localytics, ClickTale, AppSee etc.
Live Design Experimentation
Interaction data (how consumers are "using" your digital product) is also very important.
You need to test multiple designs before you make final decision in terms of what really works for your consumers.
We can help set up AB and MVT program with tools like Adobe Target or Optimizely for example, to run live design experiments on your site to continuously optimize your designs.